Facoltà: Economia Aziendale e Management - Classe LM-77
Collocazione: 17992
Autore: Canciullo Alessia
Data: 17/12/2019
Titolo: The phenomenon of digitalisation and how individuals can be sensitised: The LinkedIn Experience
Relatore: Minelli Eliana Alessandra
Correlatore: Rebora Gianfranco
Autorizzazione per la consultazione: SI
Le tesi si possono consultare unicamente in sede
The objective of my work has been to elaborate an analysis on the phenomenon of digitalisation in order to offer a wider vision of this concept. A broad introduction was made in which a clear definition was given to distinguish this concept from others: in addition, employees, culture and tools were introduced in order to understand how it is appropriate to change the old systems to deal with this transformation. An analysis of the relevant literature was carried out in which the main missing element that emerged in the research question identified: how individuals can be sensitised to the phenomenon of digitalization. In order to answer the research question, the experience of the company LinkedIn was examined. It was appropriated talking about the social network since it is one of the leaders in the sector and has experienced an exponential growth. In order to have an even clearer focus on what the final results could be, an interview was conducted with managers working for the platform in two different locations: in the United States and in Italy. Trough this, it was possible to understand how the differences that characterize this sector are just few between the two countries and for this reason the focus was generic. The research question was not answered precisely because the topic is very broad, but useful recommendations were drawn up to provide input for future researches.
