Autori: Fiocca, Renato, Ferrario, Ivo
Titolo: Una riflessione sulle responsabilità dei clienti nel mondo digitale
Periodico: Micro & macro marketing
Anno: 2021 - Volume: 89 - Fascicolo: 2 - Pagina iniziale: 483 - Pagina finale: 496

Digital transformation is involving broader sections of the population. Our country, after overcoming a deficit on the structural aspects of the network, faces what can be defined as a second level of digital divide, mainly linked to the use that the population can make of it. From the partially distorted use of the internet and social media derive some phenomena of disinformation (fake news) and, more generally, the need for a higher level of consciousness in the use of technologies, to the point of evoking a co-responsibility between companies and consumers.




SICI: 1121-4228(2021)89:2<483:URSRDC>2.0.ZU;2-J
Testo completo: https://www.rivisteweb.it/download/article/10.1431/101626
Testo completo alternativo: https://www.rivisteweb.it/doi/10.1431/101626

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