Autori: Russo, Giuseppe, Lombardi, Rosa, Manfredi, Simone, Nappo, Fabio
Titolo: A primary study on inter-company collaboration in the wine business sector: the coopetition perspective
Periodico: Piccola impresa
Anno: 2015 - Fascicolo: 2 - Pagina iniziale: 86 - Pagina finale: 99

The aim of this paper is to analyse the rules governing coopetition in the wine business and define its principles by presenting the analysis of a case study. The approach used in the research is based on a qualitative method having the objective of illustrating the main studies on inter-company coopetition, defining a related model to be used to verify that these principles are present in the case study. The paper has been developed using a single-method approach, following the review of international literature that can be used to support the case study.




SICI: 0394 7947(2015)2<86:APSOIC>2.0.ZU;2-L
Testo completo: http://rivistapiccolaimpresa.uniurb.it/index.php/piccola/article/view/196/197

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