Autori: Poggi, Isabella, D'Errico, Francesca
Titolo: Onestà, competenza o dominanza? Valori e discredito nei dibattiti politici
Periodico: Sistemi intelligenti
Anno: 2012 - Fascicolo: 3 - Pagina iniziale: 455 - Pagina finale: 480

The paper analyzes cases in which a politician discredits the opponent in apolitical debate, and distinguishes three dimensions of discredit, concerning,respectively, the opponent's competence - his technical expertise, knowledgeand intelligence, benevolence - his being honest, ethical and not cheating, anddominance - his capacity of being a leader and winning in competition. Realcases of discredit in public debates are analyzed as to both verbal and multimodalcommunication. Then a study is presented that investigates the effect ofthe different types of discredit on different participants depending on whetherthe discrediting message was performed only verbally or by gestures as well,and on the participants' orientation to dominance. Results show that values -and in particular social dominance orientation - is a central aspect of politicalpersuasion process; where participants of low dominance orientation tend toevaluate as better those candidates who discredits on benevolence and dominance,while participant of high dominance orientation are primarly convincedby politicians who discredit the opponent on the dominance dimension. Theseresults show a coherence principle between voters' values and the dimensionsof discredit, since that dimension indirectly represents what the voter primarilyconsiders important in political action.




SICI: 1120-9550(2012)3<455:OCODVE>2.0.ZU;2-D
Testo completo: http://www.mulino.it/download/article/10.1422/38987
Testo completo alternativo: http://www.mulino.it/doi/10.1422/38987

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