Autori: De Falco, Stefano, La Foresta, Daniela
Titolo: Analisi dei siti web istituzionali dei Musei Statali Italiani di Proprietà del Ministero dei Beni e delle Attività Culturali (MIBAC) nei capoluoghi di provincia
Periodico: Annali del turismo
Anno: 2018 - Volume: 7 - Fascicolo: 1 - Pagina iniziale: 161 - Pagina finale: 175

Today's society is increasingly devoted to the use of the network to find information and is often influenced by the viral and captivating disclosure of news, so websites and Facebook pages stand today as the main channels of communication. Especially the museums, should therefore focus a great deal on these channels in order to perform their marketing activities both for an endogenous improvement of their services, through the evaluation of users, and for an optimal fruition of their resources by visitors. This article, in this general framework, proposes the results of a field survey conducted to evaluate the digital and communicative skills of Italian museums, through the analysis of the relevant institutional websites and their official Facebook pages.




SICI: 2283-3102(2018)7:1<161:ADSWID>2.0.ZU;2-4
Testo completo: http://www.geoprogress.eu/wp-content/uploads/2019/06/AdT2018_09_LaForesta_DeFalco.pdf

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