Associazione ESSPER
periodici italiani di economia, scienze sociali e storia
periodici italiani di economia, scienze sociali e storia
Micro & macro marketing - annata 2022
Risultato della ricerca: (27 titoli )
| Brembo: un'icona del lusso industriale |
Micro & macro marketing - 2022
| Comportamenti di consumo e strategie di marketing delle imprese cosmetiche italiane. Un'indagine esplorativa |
Micro & macro marketing - 2022
| Editoriale: Il marketing e la pandemia |
Micro & macro marketing - 2022
| Un magazzino di esperienze su Internet. Cosa succede nel turismo? |
Micro & macro marketing - 2022
| Reviewers 2021 |
Micro & macro marketing - 2022
| Space food: per pochi o per tutti? |
Micro & macro marketing - 2022
| Vibram: il marketing digitale come motore della digital transformation |
Micro & macro marketing - 2022
| Vocazione alla ricerca e innovazione mirata: la ricetta per essere leader nel settore farmaceutico. Intervista ad Alberto Chiesi (Presidente del Gruppo Chiesi) |
Micro & macro marketing - 2022
| Award |
Micro & macro marketing - 2022
| Editoriale. La pandemia da Covid-19 e il valore sociale del marketing: opportunità e prospettive |
Micro & macro marketing - 2022
| Le evoluzioni del phygital. Le evidenze di un'indagine qualitativa con un innovativo approccio metodologico |
Micro & macro marketing - 2022
| Impact of Covid-19 on consumers' pro-environmental behaviour intentions. Does proximity to an event matter? |
Micro & macro marketing - 2022
| Louis Vuitton - Supreme. La collaborazione fra marche del lusso e dello streetwear |
Micro & macro marketing - 2022
| Measuring Brand-Influencer Visual Congruence on Instagram Using Deep Learning and Automated Image Recognition |
Micro & macro marketing - 2022
| Product Placement in Italian Movies: The Analysis of Consistency between Brands and Narrative Structure as a Critical Success Factor from Practitioners' Perspective |
Micro & macro marketing - 2022
| Retail e nuove tecnologie nel fashion Effetti su shopping experience e brand «luxuryfication» |
Micro & macro marketing - 2022
| The role of Geographical Indications in the European Union. A systematic literature review |
Micro & macro marketing - 2022
| Web Reputation and High-End Hotels: Staff-guest Dynamics Behind Online Reviews |
Micro & macro marketing - 2022
| Covid-19 & Consumers’ Behaviors and Preferences: Is a Renewed Love for Home Greenery a Feature of the New Normal Lifestyles? |
Micro & macro marketing - 2022
| Cultura cinese e scelte di marketing. Tre casi di studio |
Micro & macro marketing - 2022
| Digital Marketing Channels in the Chinese Luxury Industry. A Focus on International Brands Post Covid-19 |
Micro & macro marketing - 2022
| Editoriale: Turismo, immagine del paese, made in Italy |
Micro & macro marketing - 2022
| An Empirical Investigation on Some Goods of the Non-Alcoholic Beverage Industry. La-Aids with Dynamic Model for Italian Markets of Bottled Waters, Soft-Drinks, and Juices |
Micro & macro marketing - 2022
| Introduzione. La Cina cambia |
Micro & macro marketing - 2022
| Swiss Brands and Chinese Consumers Success Determinants, Opportunities, and Challenges |
Micro & macro marketing - 2022
| Transforming the Business Offering from Products to Solutions. An Inquiry into the Textile Industry |
Micro & macro marketing - 2022
| Unveiling Main Trends Affecting the Fast-evolving Chinese Customers: An Expert-based Perspective on Opportunities and Challenges for Made-in-Italy Brands |
Micro & macro marketing - 2022