Autori
Castaldo, Sandro
Profumo, Giorgia
Penco, Lara

Titolo
The relationship between crowding and perceived health risk in the COVID-19 era
Periodico
Symphonya
Anno: 2021 - Fascicolo: 2 - Pagina iniziale: 38 - Pagina finale: 54

The current COVID-19 pandemic, and therelated social distancing policiesadopted in many countries, are deeply affecting consumers' perceptions towards crowding. This study tries to understand in particular if the perceived human and spatial crowding might increase consumers' health risk, with an impact on intentions to buy, and if corporate reputationcan reduce such impact. As tourism and hospitality is one the sectorsmost susceptible to the current COVID-19 health crisis,we focus our empirical study on the cruise industry. The empirical study wasconductedon a sample of cruise passengers usingastructured questionnaire submitted online. Overall, 447 individuals' responses were used for understandingsuch relationships by performing a regression model. The results indicate that both human and spatial crowding seem to influence people's perceived health risk, while corporate reputationdoes not seem to reduce such deterring impact. The study presents several managerial implicationsfor different service industries,as in the cruise packagethe customer can find many different services, from restaurant to shopping. The results, in fact, may be useful for better understanding how to cope with COVID-19.



SICI: 1593-0300(2021)2<38:TRBCAP>2.0.ZU;2-A

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