Autori
Napolitano, Maria Rosaria
Resciniti, Riccardo
Fusco, Floriana

Titolo
Il Gruppo Tod's tra identità culturale del Bel Paese e successo internazionale
Periodico
Micro & macro marketing
Anno: 2020 - Volume: 85 - Fascicolo: 1 - Pagina iniziale: 193 - Pagina finale: 216

This study focuses on the Tod’s Group as an excellent example of the symbiosis between a firm and its local context that leads to an exchange of mutual social and economic value. Specifically, on the one hand, the cultural heritage of the industrial district of origin, such as the «knowhow » of the manufacturing tradition, is proposed as the main source of the competitive strategy of this Group; on the other hand, the strong social and community commitment, cultural sensitivity and the passionate civil responsibility of the Group is analysed in depth as a strategy aimed at meeting the needs of an increasingly wider audience of stakeholders.



SICI: 1121-4228(2020)85:1<193:IGTTIC>2.0.ZU;2-N
Testo completo: https://www.rivisteweb.it/download/article/10.1431/96404
Testo completo alternativo: https://www.rivisteweb.it/doi/10.1431/96404

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