Autori
Sorrentino, Maddalena
Manzi, Giancarlo
Virili, Francesco

Titolo
Public and private dimensions in the identity-mission nexus: the BikeMi case
Periodico
ImpresaProgetto
Anno: 2019 - Volume: 2019 - Fascicolo: 1 - Pagina iniziale: 1 - Pagina finale: 11

The paper investigates the management of multiple organisational identities in hybrid organisational contexts, or, more specifically, those characterised by a guiding vision (or mission) informed by both publicness and privateness. The exemplary case of a public bike-sharing service (BikeMi) born from the partnering of the Comune di Milano (City of Milan) with the business firm Clear Channel Italia (CCI), a subsidiary of a global media and advertising group, opens an insightful window to the identity-mission nexus. The study delivers preliminary evidence of the elements of materiality that help shape the organisational identity of CCI; the publicness and privateness of BikeMi; the symbiotic relationship between the normative (in terms of social impact and public accountability) and the utilitarian (in terms of business goals) dimensions of the CCI organisational identity; and the pragmatism of top management.



SICI: 1824-3576(2019)2019:1<1:PAPDIT>2.0.ZU;2-7
Testo completo: https://www.impresaprogetto.it/sites/impresaprogetto.it/files/articles/sorrentino_publicprivate_19-05.formattato.pdf

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