Autori
Stampacchia, Paolo
Colurcio, Maria
Coppola, Mariarosaria

Titolo
Integrated value-in-use: looking for a new strategic orientation
Periodico
Sinergie
Anno: 2016 - Volume: 34 - Fascicolo: 101 - Pagina iniziale: 159 - Pagina finale: 175

Purpose of the paper: This paper proposes a framework based on the concept of value-in-use generation for both stakeholders and companies. From a managerial perspective, value-in-use offers a useful tool to define strategies in the context of growing demand for corporate behaviours that demonstrate awareness and respect for the needs of all individuals. Methodology: Theoretical paper. Findings: The paper contributes to management studies by introducing a fresh insight on strategic analysis and through the concept of integrated value-in-use proposes an alternative model to interpret reality, which integrates the perspectives of management and marketing. Research limits: The main limits of this paper are its theoretical nature and lack of empirical research. Practical implications: This paper contributes to managerial practices by proposing a framework to support strategic analysis and positioning choices within markets and networks. Originality of the paper: This paper contributes to the debate on business strategy by providing the innovative concept of “integrated value-in-use” as a criterion for business choices, especially strategic ones.



SICI: 0393-5108(2016)34:101<159:IVLFAN>2.0.ZU;2-U
Testo completo: https://doi.org/10.7433/s101.2016.10

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