Autori
De Rosa, PierluigiCastiglioni, CinziaTitolo
Positive news: per un nuovo racconto della pubblica amministrazionePeriodico
Problemi dell'informazioneAnno:
2016 - Fascicolo:
2 - Pagina iniziale:
387 - Pagina finale:
406For public communicators, to turn positive content into «news» is a daily challenge. How to overcome the well-established principle that «good news is no news»? What contribution can public communication make to overturn the negative public perception of the Italian public sector? This paper, starting from an analysis of the representation of the public sector on legacy media and social media, outlines some strategies to build a new narrative of the public sector, with the aim of enabling the public bodies to spread their own activities in a positive manner. New tools and approaches (e.g. positive news) are presented here in to reflect the strategic objectives of the public organization.
SICI: 0390-5195(2016)2<387:PNPUNR>2.0.ZU;2-8
Testo completo:
https://www.rivisteweb.it/download/article/10.1445/84019Testo completo alternativo:
https://www.rivisteweb.it/doi/10.1445/84019Esportazione dati in Refworks (solo per utenti abilitati)
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