Titolo L'andamento degli investimenti pubblicitari nel 2015 Periodico Micro & macro marketing Anno: 2016 - Volume: 74 - Fascicolo: 2 - Pagina iniziale: 317 - Pagina finale: 320
The Italian advertising market starts again growing in 2015, by a 2% rate on previous year, after a flat trend in 2014 and a double digit fall in 2013. In particular the second half of the year has showed a faster growth, and this momentum seems to continue in early 2016. The overall trend is not spread equally across different media and industries: digital, radio and top ranked sectors perform much better than average.