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Autore
Vivaldelli, Alberto

Titolo
L'andamento degli investimenti pubblicitari nel 2015
Periodico
Micro & macro marketing
Anno: 2016 - Volume: 74 - Fascicolo: 2 - Pagina iniziale: 317 - Pagina finale: 320

The Italian advertising market starts again growing in 2015, by a 2% rate on previous year, after a flat trend in 2014 and a double digit fall in 2013. In particular the second half of the year has showed a faster growth, and this momentum seems to continue in early 2016. The overall trend is not spread equally across different media and industries: digital, radio and top ranked sectors perform much better than average.



SICI: 1121-4228(2016)74:2<317:LDIPN2>2.0.ZU;2-7
Testo completo: https://www.rivisteweb.it/download/article/10.1431/83717
Testo completo alternativo: https://www.rivisteweb.it/doi/10.1431/83717

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