Autore
Pasquinelli, Cecilia

Titolo
City branding and local SMEs: a smart specialisation perspective
Periodico
Symphonya
Anno: 2015 - Fascicolo: 1 - Pagina iniziale: 64 - Pagina finale: 77

The growing literature on city branding has widely overlooked the relationship between firms and city brands. This paper analyses firms, with a focus on local SMEs as city image consumers and users, but it also draws attention to them as producers of city images. From a smart specialisation perspective, this analysis suggests that firms may contribute to a new wave of "innovation brands" according to which the place-based approach to innovation is made visible and perceived locally and internationally. The city brand may represent a source of values and symbols that legitimize and help understand local smart specialization rationale, hence fostering the path of innovation at local and regional scale.



SICI: 1593-0300(2015)1<64:CBALSA>2.0.ZU;2-Q
Testo completo: http://symphonya.unimib.it/article/download/2015.1.06pasquinelli/10689

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