Autori
Cassetta, Ludovica
Cobianchi, Vittorio

Titolo
"Una brava persona". Esplorazione del lessico dei tweet sulla campagna elettorale lombarda del 2013
Periodico
Comunicazione politica - ComPol
Anno: 2013 - Fascicolo: 3 - Pagina iniziale: 373 - Pagina finale: 392

For the first time since the 1999 reform, in the 2013 regional elections inLombardy it seemed possible for the Center-Left ticket led by the candidate UmbertoAmbrosoli to prevail over the Center-Right one, led by the former Minister of HomeAffairs Mr Maroni. In this article, the whole corpus of tweets linked with each candidatewas crunched with computer aided lexical analysis methods, in order to obtaintypical lemmata used to describe the candidates, and, just for Mr Ambrosoli, an empiricallybased classification of text units according to the pattern of co-occurrences ofwords: for Mr Ambrosoli, the analysis spotted a widely participated communication,but focused on political rather than policy issues, and lacking in strong and passionatecatchphrases, well away from the simple and quite populist slogans of Mr Maroni.Generally speaking, the keywords of the Twitter campaign were determinedmuch more by the common people of constituents than by the candidates, reinforcingthe feeling that Twitter is a very difficult medium to manage and to steer.



SICI: 1594-6061(2013)3<373:"BPEDL>2.0.ZU;2-F
Testo completo: http://www.mulino.it/download/article/10.3270/75019
Testo completo alternativo: http://www.mulino.it/doi/10.3270/75019

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