Autore
Andò, Romana

Titolo
Social tv e political engagement. Come leggere le pratiche delle engaged audience della telepolitica
Periodico
Comunicazione politica - ComPol
Anno: 2013 - Fascicolo: 3 - Pagina iniziale: 319 - Pagina finale: 340

In the last few years, the progressive digitalization of everyday life and,above all, the growth of online interactions within social media have opened up a newfield of research, dedicated to the likely correlation between audience engagement andpolitical engagement.Interesting emergent phenomena are now taking place, such as the SocialTV, by which media consumption is inspired by a kind of active participation, similar tothe one typical of the political sphere.The article analyses the link between audience engagement and politicalengagement from both a theoretical and empirical standpoint. The focus is on onlineaudience conversations and it takes into account the qualitative analysis of a significantsample of tweets produced by the Italian audience, with respect to two politicalTV programs (namely «Servizio Pubblico» and «Piazzapulita»).



SICI: 1594-6061(2013)3<319:STEPEC>2.0.ZU;2-M
Testo completo: http://www.mulino.it/download/article/10.3270/75016
Testo completo alternativo: http://www.mulino.it/doi/10.3270/75016

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