Titolo Troppa scelta ha veramente conseguenze negative? Una rassegna di studi empirici Periodico Giornale italiano di psicologia Anno: 2013 - Fascicolo: 1 - Pagina iniziale: 129 - Pagina finale: 154
Various experiments demonstrated that having «too much choice» has negativeconsequences on the motivation to choose and on the satisfaction with the chosenoption. However, the literature reports conflicting results showing that choosing fromlarge assortments has advantages. This paper reviews the main empirical results in favorand against the negative effect of too much choice and identifies possible directions forfurther research.