Autori
Mattozzi, Alvise
Piccioni, Tiziana

Titolo
A Depasteurization of Italy? Mediations of Consumption and the Enrollment of Consumers within the Raw-Milk Network
Periodico
Sociologica
Anno: 2012 - Volume: 17 - Fascicolo: 3 - Pagina iniziale: 0

What difference does it make to buy milk raw? During the last ten years a network ofvending machines selling raw milk has sprouted in Italy. Such milk is sold directly by breedersbut, thanks to refrigerated tanks and vending machines, it can be bought far from the premisesof the farms where it is produced. Thus, the raw milk vending machine network has establisheda way of purchasing milk which is alternative to the traditional one, connected to themilk pasteurizing industrial chain, usually ending up in supermarkets. Our article, by furtherdeveloping the Actor-Network Theory approach to consumption, aims at accounting for themediating role of the facilities where raw milk vending machines are usually installed and forthe resulting enrollment of consumers within the network. In order to better account for thespecificities of such enrollment, we have compared the raw milk facilities' mediation with theone carried out by supermarket fridge counters. Our analysis is based on resorting to the conceptof script, elaborated by Madeleine Akrich and Bruno Latour, in enhancing it by delving into itssemiotic foundations and in integrating it with the concept of role and enrollment as elaboratedby Michel Callon. What emerges from our de-scription is that raw milk vending facilities disposefor consumers a role complying with the "logic of care," as recently outlined by AnnemarieMol.



SICI: 1971-8853(2012)17:3<0:ADOIMO>2.0.ZU;2-U
Testo completo: http://www.mulino.it/download/article/10.2383/72702
Testo completo alternativo: http://www.mulino.it/doi/10.2383/72702

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