Autore
Mancini, Paolo

Titolo
Silvio Berlusconi. Tra commodification e lifestyle politics
Periodico
Comunicazione politica - ComPol
Anno: 2012 - Fascicolo: 3 - Pagina iniziale: 357 - Pagina finale: 378

It is certainly correct to study the Berlusconi case from the point of view ofthe popularization of politics, but to restrict the analysis to this reading alone may bereductive. Apparent in Berlusconi's political adventure, in fact, are the signs of a broaderand more general process of social change which radically alters society's forms ofpolitical participation and symbolic production. The analysis conducted in the articlestarts from Bernard Manin's hypotheses concerning the «audience democracy», whichit connects with the processes of personalization that affect diverse domains of socialaction. These processes are embodied in the so-called «commodification of politics»and «lifestyle politics», and they appear particularly evident in Italy because of specificforms of cultural consumption and features consolidated in the national identity.



SICI: 1594-6061(2012)3<357:SBTCEL>2.0.ZU;2-R
Testo completo: http://www.mulino.it/download/article/10.3270/38623
Testo completo alternativo: http://www.mulino.it/doi/10.3270/38623

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