Autori
Rumiati, Rino
Tasso, Alessandra
Lotto, Lorella
Carnaghi, Andrea

Titolo
Promuovere l'adesione alla mammografia: effetti di frame e salienza delle informazioni
Periodico
Psicologia sociale
Anno: 2006 - Volume: 0 - Fascicolo: 2 - Pagina iniziale: 355 - Pagina finale: 372

Nowadays, mammography is the most effective early detection screening technique, yet it remains under-utilized despite its life-saving potential. This study compared the effectiveness of two differently framed messages to promote mammography, in a sample of women of 38-69 years old. The relation between frame (gain- vs. loss-framed messages) and salience of information has been investigated as a function of personal relevance. Participants' attitudes and intentions constituted the dependent variables. Results showed that loss-framed messages were more effective in the high salience condition, whereas gain-framed messages were more effective in the low salience condition. Personal relevance showed no significant effect.



SICI: 1827-2517(2006)0:2<355:PLAMED>2.0.ZU;2-9
Testo completo: http://www.mulino.it/ws/rwDirectDownload.php?doi=10.1482/22598
Testo completo alternativo: http://www.mulino.it/rivisteweb/scheda_articolo.php?id_articolo=22598

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