Autori
Giordano, Domenico
Antonucci, Maria Cristina

Titolo
La strategia della normalizzazione: la campagna elettorale social di Giorgia Meloni alle elezioni politiche del 2022
Periodico
Rivista di Digital Politics
Anno: 2023 - Fascicolo: 1 - Pagina iniziale: 73 - Pagina finale: 96

Giorgia Meloni’s electoral campaign on social issues as the leader of FdI distinguished her from her competitors by a fundamental strategy: videological normalization she managed to achieve this normalization for a party positioned to the far right by the means of pragmatism in the topicalization of politics and the simplification of electoral issues. At the same time, a strategy of leaderization and personalization, based on a gender-specific identity (mother, daughter, sister) constituted the second leverage for Meloni’s campaign on social networks; a campaign which always aimed at proposing viral contents to the social network users



SICI: 2785-0072 (2023)1<73:LSDNLC>2.0.ZU;2-K
Testo completo: https://www.rivisteweb.it/download/article/10.53227/107477
Testo completo alternativo: https://www.rivisteweb.it/doi/10.53227/107477

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