Autore
Wiltshier, Peter

Titolo
Innovation through research into service design development delivery: a project in the national park, peak district
Periodico
Annali del turismo
Anno: 2018 - Volume: 7 - Fascicolo: 1 - Pagina iniziale: 185 - Pagina finale: 188

There are many rural destinations located in areas of outstanding natural beauty or of significance globally on cultural and heritage contexts that are attractive proposition for holiday experiences to both local and overseas tourists. Surprisingly, many regions’ amenities of both spectacle and historical significance fail to attract visitors on a regular basis, more so in seasonal terms (Audretsch, 2015; Murphy, 2013; Haven-Tang and Jones, 2012; Girard and Nijkamp, 2009). Even though some research projects have targeted SME hospitality management businesses in the past, a big percentage of these business enterprises are still failing. Project process trends have tended to be fragmented and linear in approach focusing on aspects of business development such as marketing in isolation at the expense of integrating all the business processes and procedures. It is essential to pursue sustainable strategies and operational management practices for boosting entrepreneurship in hospitality. This can be accomplished by integrating business development processes that reflect current and future SME development trends and related challenges. It proposes to facilitate not only the creation but the development of local SMEs in a pragmatic manner. The creation of new and, review of existing business plans, related implementation processes towards sustainable development based on the provision of added customer value through the effective development of business partnerships and technological networks is problematized. The envisaged sustainable business development stimulates economic activity, creates job opportunities and generates revenues for many stakeholders.



SICI: 2283-3102(2018)7:1<185:ITRISD>2.0.ZU;2-8
Testo completo: http://www.geoprogress.eu/wp-content/uploads/2019/06/AdT2018_11_Wiltshier.pdf

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