Autore
Altinier, Andrea

Titolo
I vaccini: la necessità di una comunicazione strategica per ricostruire un rapporto di fiducia con i cittadini e sconfiggere la deriva delle fake news
Periodico
Culture e studi del sociale (Online)
Anno: 2018 - Volume: 3 - Fascicolo: 2 - Pagina iniziale: 213 - Pagina finale: 219

Scientific communication today is experiencing a difficult transition, but the need to rethink oneʼs model to counteract the phenomenon of fake news and its effects is essential. Strategic communication is the answer to build a dialogue and a relationship with public opinion and to re-establish correct information on a sensitive issue such as that of vaccines. The flow of contents and fake news of the no vax can be defeated only with a long-term vision and able to field a counter flow of contents able to defuse the phenomenon of the eco-chambers and the spiral of silence. A complex challenge that requires method, model and strategy



SICI: 2531-3975(2018)3:2<213:IVLNDU>2.0.ZU;2-U
Testo completo: http://dx.doi.org/10.14273/unisa-1555

Esportazione dati in Refworks (solo per utenti abilitati)

Biblioteche ACNP che possiedono il periodico