Facoltà: Economia Aziendale - classe L-18
Collocazione: 20615
Autore: Gressoni Martina
Data: 24/10/2022
Titolo: Managing entropy through change : driving change through empathy
Relatore: Minelli Eliana Alessandra
Autorizzazione per la consultazione: SI
Le tesi si possono consultare unicamente in sede
The core purpose of this paper is to demonstrate on one hand that change, whether evolutionary or revolutionary, happening at individual, group, or large-system level is necessary and vital to any organization’s existence; and on the other, to critically evaluate Accenture S.p.A’s emphatic, human-centered change management methodology. The theorical and practical journey, exploring the theory of organizational change and change management, attempts to consider organizational changes as means to manage the entropic process in which the organization, regarded as a cyclic input-throughput-output open-system, resides. Accordingly, change, growth and evolution are consequences of the needed process of acquiring more inputs than the organization expends to generate its output, from the external environment in which the organization exists, by which it is continuously influenced and influences in turn. However, whether paramount, embracing change is not a straightforward task, and this is where change management practices come to hand. Change management strategies are aimed at recognizing the type, scope and scale of organizational changes as well as managing the resulting individual and group change resistance, to favor adoption and commitment. Several theoretical studies such as Kubler-Ross’ five- emotional stages, Brehm’s “Psychological Reactance”, Litwin’s three-phase model, Litwin’s “Climate-organizational model” and others, aimed at finding causes and/or solutions for individual and group resistance to change, have been reported, as well as the Burke-Litwin’s “A causal model of organization performance and change”, providing for an explanatory framework of the way change occurs and influences an organization. The theoretical critical analysis of Accenture S.p.A’s change management methodology takes place as a journey through the activities and know-how acquired during the researcher’s internship experience commented on considering the key variables emerging from the theoretical analysis : recognition of the importance of a change management strategy, differentiation of changes, study of their organizational impact, predominance of leadership, central focus on individuals’ motivation to name a few. As a result of the dissertation, the strengths, such as the empathic discovery-based change management approach, and weaknesses of the methodology, such as the lack of continuity of change efforts, are evidenced, supported by theory and facts.
