Facoltà: Ingegneria Gestionale - classe L-9
Collocazione: 21415
Autore: Carlesi Simone
Data: 08/06/2023
Titolo: L'Employer Branding nell'Era Digitale: Il caso PHILIPS
Relatore: Minelli Eliana Alessandra
Autorizzazione per la consultazione: NO
Le tesi si possono consultare unicamente in sede
Numerous research from various fields have demonstrated the value of social capital to the efficiency and success of organizations. The competitive strength of an organization in today’s global economy depends on having high-quality employees. Globalization has not only altered national borders and made labor mobility easier, but it has also impacted organizations that now have to deal with people - often from very different cultures and backgrounds. The trend of increasing diversity and heterogeneity within all organizations is only making sense and being beneficial when it is managed efficiently. For this reason, HR managers inevitably face new challenges. To succeed and meet the expectations of its stakeholders, organizations need “high quality” employees. Employer branding may be an effective strategy for luring high-potential candidates. In this sense, corporate positioning, internal branding, employee branding, and related strategies may be effective channels for organizations to achieve their goals. Obviously, employer branding should be based on the organization’s positioning and brand. In fact, a branded identity could provide significant advantages in the competition for talent.
