Autori: Zanin, Filippo, Corazza, Giulio
Titolo: Scenario planning, strategia e performance. Evidenze empiriche in contesti complessi
Periodico: MC
Anno: 2021 - Fascicolo: 2 - Pagina iniziale: 147 - Pagina finale: 164

This study embraces the scientific debate about the role that scenario planning tools play in the strategic planning process; moreover, this study also embraces the debate about how the use of scenario-planning tools impacts financial performance in complex settings. More specifically, the paper aims to provide answers to the following research questions: a) Does the use of scenario planning tools in the strategic planning process affect firm performance? b) Does the environmental complexity generate a moderating effect on the relationship between the use of scenario planning tools and firm performance?




SICI: 2239-0391(2021)2<147:SPSEPE>2.0.ZU;2-1
Testo completo: http://www.francoangeli.it/riviste/Scheda_Rivista.aspx?IDArticolo=69076&Tipo=Articolo PDF

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