Autori
Bissola, Rita
Imperatori, Barbara
Mochi, Francesca

Titolo
Identity and behaviors in the era of social recruiting: The Millennials' perspective
Periodico
ImpresaProgetto
Anno: 2019 - Volume: 2019 - Fascicolo: 1 - Pagina iniziale: 1 - Pagina finale: 20

Drawing on social media and identity literatures our study aims at investigating the use of social media in the recruitment process by adopting the job seekers’ perspective. Using a qualitative methodology with the analysis of pre and post task diaries made by 171 Millennials, the paper explores their behaviors and the tools they used in searching for a job position. Furthermore, the paper investigates how online identity and its co-creation process influence Millennials’ willingness to use social media for recruitment purposes. Lastly, the research aims at exploring if and, potentially, how professional and non-professional social media, with their different features, users and goals, are constantly changing the recruitment process, thus offering suggestions for the design of effective recruitment practices.



SICI: 1824-3576(2019)2019:1<1:IABITE>2.0.ZU;2-A
Testo completo: https://www.impresaprogetto.it/sites/impresaprogetto.it/files/articles/mochi_identity_and_19-05.pdf

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