Autore
Kelly, Jason M.

Titolo
Selling 'New' China: Marketing and the Unmaking of a Semi-colonial State
Periodico
Journal of contemporary history
Anno: 2022 - Volume: 57 - Fascicolo: 3 - Pagina iniziale: 708 - Pagina finale: 728

During the 1950s and early 1960s, Chinese communist trade officials used commercial marketing not just to spur trade with foreign capitalists, but also to redefine China's national identity in the eyes of companies, consumers, and governments outside the socialist bloc



SICI: 0022-0094(2022)57:3<708:S'CMAT>2.0.ZU;2-Z

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