Autori
Bencivenga, Angelo
Percoco, Annalisa

Titolo
Il turismo enogastronomico per lo sviluppo rurale della Basilicata
Periodico
Annali del turismo
Anno: 2019 - Volume: 8 - Fascicolo: 1 - Pagina iniziale: 119 - Pagina finale: 129

Food and wine tourism has the potential to direct tourist flows to less developed tourist areas such as rural ones, representing for them an opportunity for a sustainable development. The challenge for that areas is to exploit the advantages of food and wine tourism through an accurate planning of the territory in order to create an authentic tourist offer, an expression of the same and able to satisfy the demand for food and wine tourism. A challenge for the territories that must necessarily have an innovative approach, innovation is not synonymous with technology, innovation also means adopting new approaches and methods to imagine the tourist offer for the creation of those tourism products able to satisfy the demand. The variety and importance of tourism products are the motivation that push tourists to visit a destination, the creation of tourism product is part of a larger process that includes the phase of research of tourism resources and the marketing phase, the tourism product represents the link between supply and demand. The present research work has the objective of defining the strategic planning of food and wine tourism in Basilicata, contributing to the growth of the local economy in a sustainable key, this goal goes through the creation of the gastronomy tourism ecosystem of Basilicata in order to create a food and wine tourism product that has the characteristics of competitiveness and sustainability that can meet the current demands of the tourism market.



SICI: 2283-3102(2019)8:1<119:ITEPLS>2.0.ZU;2-E
Testo completo: http://www.geoprogress.eu/wp-content/uploads/2020/04/AdT2019-Bencivenga-Percoco.pdf

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