Entrepreneurship by design

: business design tools for strategy and innovation : [workbook] / written by: Mario A. Varon and Fernando G. Alberti. - Cambridge, MA : Strategique, c2019. - ‍113 p. : ill. ; 19 x 22 cm. - ISBN 978-1-79771-027-3.

Entrepreneurship by design is not only a rich set of tools to design your future business, it is also a framework that will help you make analyses, brainstorming and fine-tuning on it, The book applies a business design approach to facilitate who are planning either to launch their next startup or a new business inside a corporate setting.

Entrepreneurship by design offers a practical hands-on experience, building on the thorough academic research of its authors and their practice of new business workshops facilitation throughout Europe, US, Latin America and Asia.

SOMMARIO

Entrepreneurial Mindset
My Breakthrough Idea	13
Life Map	15
Skills Map	17
Personal Mission Statement	19
Connection Map	21
Customer Development
Social Media Behavior	25
Observation Log	27
Customer Profile	29
Business Customer Profile	31
Jobs to be Done	33
Industry Research
Industry Snapshot	37
Trend Radar	39
Trend Analysis	41
Competitive Intelligence	43
Competitive Scope	45
Value Proposition
Elements of Value	49
Critical Success Factors	51
Value Proposition Concept	53
Value Proposition Design	55
Experience Journey	57
Market Validation
Validation Test Plan	61

User Test Storyboard	63
Rapid Prototyping Guide	65
Business Model
Culture Moodboard	69
Business DNA	71
Business Model	73
Organizational Structure	75
Key Business Processes	77
Resources and Competences	79
Competitive Advantage	81
Business Model Alignment	83
Market Size	85
Marketing Plan	87
Go to Market Strategy	89
Brand Identity
Brand Personality	93
Name Generation	95
Visual Elements	97
Financial Model
Costs	101
Pricing	103
Ballpark Figure	105
Business Storytelling
Storytelling Blueprint	109
Elevator Pitch	111
Business Pitch	113