Biblioteca Mario Rostoni


SMEs and strategic management

Biblioteca M. Rostoni

Corso Matteotti, 22
21053 Castellanza (VA)
tel. 0331-572.282
fax 0331-572.238
Lunedì-Venerdì: 8,30-18
Sabato: 9-13
SMEs and strategic management
: tools and methods to fill the gap / Olga Annushkina, Luana Carcano, Ugo Lassini, Federico Visconti. - Milano : McGraw-Hill [etc.], c2012. - xi, 167 p. ; 24 cm. - ISBN 978-88-386-7338-2.

All SMEs come to a turning point at some time in their life cycle: at such times firms strategic positioning in the competitive arena becomes a key determinant of its long-term sustainable performance; it also distinguishes one type of entrepreneurs from another.

Today more than ever, SMEs are urged to spend more time managing strategy and to develop resources and competences of strategic management. The book proposes methods and tools that allow them to analyse the existing strategy, to control the performances and to evaluate the direction of the development.

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