Introduction Patricia Sunderland& Rita Denny | 13 |
SECTION I: Dynamics of Tension, Forces of Change | 33 |
Introduction - Patricia Sunderland & Rita Denny | 35 |
1 De-Anthropologizing Ethnography: A Historical Perspective on the Commodification of Ethnography as a Business Service - Marietta L. Baba | 43 |
2 Theorizing Business & Anthropology - Brian Moeran | 69 |
3 Decentering the Origin Story of Anthropology & Business: The British Experience Since 1950 - Simon Roberts | 83 |
4 Professional Anthropology & Training In France - Dominique Desjeux | 100 |
5 Living in Business Schools, Writing Consumer Culture - Eric J.Arnould & Craig J. Thompson | 116 |
6 Methodological Rebellion: Overcoming the Quantitative-Qualitative Divide - Neal H. Patel | 135 |
SECTION II: Boundaries Breached and Blurred | 157 |
Introduction - Patricia Sunderland & Rita Denny | 159 |
7 Making Markets Emerge: Enumeration, “Development,” & Technology Markets - Dawn Nafus | 167 |
8 Design Ethnography, Public Policy, & Public Services: Rendering Collective Issues Doable & at Human Scale - Lucy Kimbell | 186 |
9 The Anthropologist as IT Troubleshooter on Wall Street - Patricia Ensworth | 202 |
10 Management Consulting in Times of Austerity: Sustainability & the Business-Place-Community Nexus In Italy - Dipak R. Pant | 223 |
11 Opportunity & Challenge in the Health Care Industry: Anthropological Inroads in France - Sophie Alami | 234 |
12 Anthropology in a Design, Engineering, & Commerce Curriculum - Lisa DiCarlo, Heather McGowan, & Sarah Rottenberg | 247 |
13 The Anthropology of Business & Administration in Japan - John L. McCreery & Keiko Yamaki | 266 |
14 Work Practice Studies as Anthropology - Melissa Cefkin | 284 |
SECTION III: Plying the Trade | 299 |
Introduction - Rita Denny & Patricia Sunderland | 301 |
15 The Good Anthropologist: Questioning Ethics in the Workplace - Kathi R.Kitner | 309 |
16 The Sustaining Impact of Anthropology in Business: The "Shelf Life" of Data - Martha Cotton | 321 |
17 Notes from the Periphery: Ethnography & Business in the Czech Republic - Kateřina Ailová, Jaroslav CIr, & Kateřina Sv. Gillàrovà | 336 |
18 Training the Next Generation: Business Anthropology at the University of North Texas - Susan Squires, Christina Wasson, & Ann Jordan | 346 |
19 Configuring Family, Kinship, & Natural Cosmology: Branding Pet Food - Maryann McCabe | 362 |
20 Ethnography Guiding Brand Strategy: Rum & Real Blokes - Nick Agafonoff, Jullen Coyla, & Belinda Heath | 379 |
21 The Life of a Cult Object Before, During, & After an Ethnographic Study: The HP uc Financial Calculator - Bernard Cova | 396 |